Winning Through Value Alignment

by Rick on March 4, 2010

In today’s challenging markets, both public and private companies are struggling to make their numbers. How can we achieve revenue growth in a climate of reduced customer spending? Complaints from sales and marketing teams abound:

  • “We gave the customers what they asked for, but it doesn’t seem to be enough.”
  • “Our product/service is terrific, but our customers just don’t get it.”
  • “Our offerings are just too expensive.”
  • “Some customers love our offering. Why can’t we win more broadly?”

These mask the real issues that drive customer behavior.

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Yet Another iPad Perspective

by Rick on February 4, 2010

hero_20100127Maybe I just don’t get it……

Apple now wants us all to have 3 devices: a smartphone, a computer and now an iPad.

Do we really need 3 screens, two soft keyboards and one real one, 3 microprocessors and so forth to have the three devices that Apple thinks we need?  This is much the same question we all asked ourselves when we looked around our offices to see a printer, fax, scanner and copier sitting side by side.  We had three print engines, three scanners, two different interfaces and one device completely disconnected.  In that market we came up with multi-function peripherals (MFPs), otherwise known as all-in-ones.  They combined the functions of printer, fax, scanner and copier into one device, eliminating the redundant parts and thereby saving money, floor space, wiring, power and headaches.

People don’t need more devices and complexity to get their work (or play) done; they need simplicity that tranforms their world into one where everything is easy. [click to continue…]

“Oracle-Sun Strategy Update” Update

by Rick on January 28, 2010

Oracle completed its acquisition of Sun Microsystems this week and had an extensive strategy update yesterday.  I attended, at Oracle headquarters.  FIRST COMMENT: wildly impressive.  SECOND COMMENT: if they can keep all the promises they made.

Great news for one and all - Oracle “gets it” on many dimensions…..

  • 663px-oracle_logoSimplicity - Data centers have become far too complex.  Oracle’s goal is to provide a pre-integrated, appliance-like stack for customers - applications, middleware, database, OS, virtual machine, servers and storage.  And all under a single systems management umbrella and a single support infrastructure.   One admin screen to watch.  One throat to choke in the event of trouble.
  • Make the tough decisions - Oracle made very clear decisions about which products to save and which to simply support for legacy customers, a refreshing change for Sun folks.  And saying no to some initiatives provides the capital to invest appropriately in others.
  • Get more connected with customers - Oracle will now take its top 4,000 customers direct (for orders and fulfillment), as a means of getting more direct customer feedback and accelerating product improvement.  Anybody reading this blog would guess that we would support this initiative.  Understanding customers’ lives is the best path to strategic insight.  Some channel partners will be less than thrilled with this part of the plan, but it’s great for Sun/Oracle customers and great for Oracle.

Employees, customers and shareholders have every right to be excited about the possibilities of this new partnership.  It has the potential of changing the world order in systems.  But that is not to say that success is inevitable.

  • Can Oracle become a successful hardware company by acquiring one that has lately been ….. less than successful?  Fortunately, Sun’s long-time focus on raw performance is a good fit with the singular enterprise app that most values this focus.  Oracle will need to add missing business disciplines, and they certainly know how to do so with software.  Supply chains and repair services, however, will be new experiences.
  • Can Oracle turn a company that was losing $100M/month into a money-maker next month?  Larry Ellison claims they can and that Sun will contribute around $1.5B (with a B) of operating profit in the first fiscal year.   That may require some draconian actions and would otherwise sound like fantasy, but Oracle has a successful history of doing this, as outlined by Jeff Epstein, the CFO.  In spite of Jeff’s comments, I would expect to see a decrease in operating margins as hardware enters the mix.
  • Although these two companies have a lot in common, significant Sun anti-bodies will resist changes that must inevitably be made.  Can Oracle successfully hold it all together and retain the best people through these changes - and Sun does have some great people?
  • The fully integrated stack sounds terrific…..until we walk into an existing data center and see non-Sun hardware and software everywhere.  Wintel, Lintel and other Unix variants are still useful to IT; they don’t wish to toss them while taking advantage of the new Oracle stack.  Will Oracle embrace third-party additions to the stack through both the management suite and certifications of other pre-built stacks, in order to protect IT investments in these technologies?  Will Oracle Virtual Machine (OVM) recognize and embrace a multi-hypervisor environment through single-screen management of the entire data center - nirvana?  Or will this in the end be just one more island of functionality for IT to manage?
  • Finally, in order to fill out the total Oracle offering and be a legitimate player among the other Big 3 systems providers (HP, IBM and recently Cisco), will Oracle continue on its acquisition run and scoop up a great services player?  Candidates abound.  And will they bring the network infrastructure in-house as well?  Great dance partners will be tougher to find.

Oracle convinced me they have the capability to execute on their plan, in spite of the large questions above.  If they do, the world order in IT has changed significantly.

The “new normal” is here. The booming economy of the 90’s and the fall, followed by the rise and major decline of the 00’s have given way to slow growth and tight economic times. The last ten years of the stock market have shown us that prosperity can be fleeting.

Since spending has been cut virtually everywhere, companies are competing for fewer customer dollars. And this is exacerbated by many companies’ business model dependence on growth.

As a result, competition has become more intense. When everybody was competing for a piece of a growing market, there was plenty of room for everybody to succeed. But when that same market slows dramatically,  the only path to growth is through increased market share – taking business from others. And many companies have forgotten how to compete in a tough market. [click to continue…]

Model T - Reprise

by Rick on June 24, 2009

A few of you have asked about the Model T example I used in the most recent post, so I thought I’d provide some background. This YouTube video is a great look at the car. Enjoy!

Imagine if the auto industry had continued to innovate as the computer industry has…….

One Size Fits All? Not Forever.

June 16, 2009

I recently had a discussion about whether a company should develop a niche product for a segment of the market where their horizontal solution had been well-received for many years.  It brought to mind a trend we have seen over the last 16 years of studying various markets.  As markets grow and mature, they fracture into [...]

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Listening as a Strategy

June 4, 2009

How comfortable would you be if you were asked to drop into character and be interviewed as one of your customers?  You would be asked a variety of questions, including some that you’ve never discussed with that customer.  Do you believe that you could answer as your customer would?  It can be done.  And its [...]

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Selling the Value

May 27, 2009

There is as much advice out there on how to sell as there is space to write it.  I don’t plan to add to that here.  Rather than “how” to sell, what I’d like to discuss here is “what” to sell.  The “how” deals with sales processes, compensation, territory coverage and a myriad of other [...]

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It’s all about the Value Proposition

April 29, 2009

Our fundamental premise

We begin with the premise that sustainable growth is achieved by understanding the value needs, perceptions and possibilities of selected markets and then keeping them at the center of all that you do, in every portion of the business.  Value propositions (VPs) are at the heart of our work, examining and creating customer [...]

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