Sales Clarity™

Inside Clarity Services

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» Market Focus Training

"The Clarity team was extremely helpful in providing us with a fact-based, outside-in view of our market. Their resulting market model and action plan were much more sophisticated and useful to us than our previous SIC-code-based thinking."

- Troy Toman
VP/GM Enterprise Solutions
Inktomi Corp (now Yahoo!)

"Clarity was terrific to work with. They helped us achieve our goals of understanding the issues our customers are facing and how we can better serve them in the marketplace."

- Patty Azzarello
Vice President, General Manager
HP OpenView Software
Hewlett Packard Company

"We see your competition from your customers' perspectives."

Sales Clarity™

Companies pursuing major individual sales opportunities find that Sales Clarity™ improves their win rates significantly. We do this through a short engagement that fits your sales cycle.

Create structured customer insight

Develop winning Value Proposition(s) (Why you will win)

Build the supporting Value Delivery System(s) (How you will win), including delivery and communications direction

Validate through learning conversations with your customer

Create appropriate proposals to win the business

discuss the details of your trade-offs

	Inside Clarity Services » Strategic Clarity™ » Tactical Clarity™ » Outbound Clarity™ » Sales Clarity™ » Organizational Clarity™ » Market Focus Training "The Clarity team was extremely helpful in providing us with a fact-based, outside-in view of our market. Their resulting market model and action plan were much more sophisticated and useful to us than our previous SIC-code-based thinking." - Troy Toman VP/GM Enterprise Solutions Inktomi Corp (now Yahoo!) "Clarity was terrific to work with. They helped us achieve our goals of understanding the issues our customers are facing and how we can better serve them in the marketplace." - Patty Azzarello Vice President, General Manager HP OpenView Software Hewlett Packard Company "We see your competition from your customers' perspectives."		Sales Clarity™ Companies pursuing major individual sales opportunities find that Sales Clarity™ improves their win rates significantly. We do this through a short engagement that fits your sales cycle. Create structured customer insight Develop winning Value Proposition(s) (Why you will win) Build the supporting Value Delivery System(s) (How you will win), including delivery and communications direction Validate through learning conversations with your customer Create appropriate proposals to win the business These engagements typically take the form of 1-2 day workshops followed by market validation and proposal creation. Because of the wide range of sales situations and deal sizes, scalability of this offering is key to your economic success. We are happy to discuss the details of your trade-offs.