Getting Clarity

Absence of data, uneven analysis, too many cooks, wishful thinking, too little wood behind too many arrows. We’re not here to put your business on the couch. But we would recommend reading Rick's Blog as a starting point for understanding the value we can bring to your organization and how we help companies like yours build success.

The Get-Clarity™ methodology provides your management team with an information-rich, reality-based view of your marketplace. It means a smarter investment of precious product and market development resources and a well-lit path to market leadership.

You say you’re already market-focused? Our experience shows that most organizations aren’t, choosing instead to do what their engineers suggest, do everything their customers request, or – if all else fails – mimic their competitors. Ask us about case studies that prove the point.

Customized Engagements

Clarity engagements aren’t prepackaged. We customize the process to your unique needs, timeframe and budget. The market-focused approach embodied in our Get-Clarity™ methodology forms the foundation for our thinking.

Combined, the analytical foundation and our investment in proven, repeatable processes provide the outcomes required for:

Superior answers to difficult strategic questions
Increased confidence in making risky decisions
Consensus and tight alignment for execution
And most importantly, market success

Market-Focused Approach

Be vigilant. Live in the reality of what is. Consciously build your business around market value needs. Here’s how:

It seems self-evident, yet our experience shows that most organizations stray from a market-focused orientation. Why? Because it’s sexier to pursue technologies that can "change the world" without identifying exactly whose life they can dramatically improve and why they should care. The net result can be disappointing – to you and your customers.

Market-focus begins with the common-sense premise that sustainable growth is achieved first and foremost by understanding the value needs, preferences and possibilities of your target customers and keeping them at the center of all that you do, from engineering through marketing, sales and operations.

We can help you move into uncharted waters, boldly, creatively and prepared.

Clarity's field-proven framework includes simple but powerful concepts to successfully address the realities of your marketplace:

Value proposition / value exchange
Strategic lifecycle
Value Delivery Chain
Target market / market segmentation
Customer journey
Value Alignment

In addition to supplying intellectual rigor, really exercising these concepts with your management team builds organizational muscle. All functions gain from a shared understanding of customers, markets and partners. Meanwhile, a common vocabulary and point of reference streamlines internal communication and fosters cross-functional collaboration.

Get-Clarity™ Process

Our process is data-driven. It yields fact-based strategies and tactical realignment grounded in sufficient detail for quick implementation. The Get-Clarity™ Methodology follows three rock solid steps:

360° Assessment

The ground’s shifting. Targets are moving. Clarity will assess your customers, competitors and internal capabilities within the context of the ever-evolving world. This assessment spans the value delivery chain, revealing the priorities and alternatives available to ecosystem players. Our goal is to understand the full value equation and to uncover promising opportunities.

Our open-ended, yet highly structured "Voice of the Customer" techniques paint the big picture of customers' realities, while at the same time capturing the finer details essential to getting the offering and value proposition right. The stakes are high. The data better deliver. And it does.
Strategic Decisions

We help you explore alternatives and make your fundamental strategic decisions. Which target market? What’s the compelling value proposition? Why will it win? How can you convert customer value into sustainable profit? What are your key strategic levers? Out of complex challenges comes a defined path to clarity and success.
Execution Planning

To add value, our insights must be clear and actionable. The value proposition becomes the driver for your operating plan.
We design the foundation:
- A sustainable, profitable business design for delivering the value proposition;
- Capabilities to be developed, acquired or obtained through partnership;
- Critical product/service characteristics;
- Go-to-market and delivery parameters;
- And financial implications.

Inside Getting Clarity

Don't Miss Our "Page of Clarity"

Getting Clarity

Market-Focused Approach

Get-Clarity™ Process

	Inside Getting Clarity » Market-focused Approach » Get-Clarity™ Methodology "The Clarity team delivers what their name promises: organizational clarity, focus, and common understanding of the top target markets and the products necessary to win in those markets. I've brought Clarity into four different organizations. Because of their methodology, tireless work ethic and outstanding business sense, each time we were able to walk out of the session with a much better sense of unity and understanding on our market, our messages, and our products. That provides a clear path to success. I will hire Clarity again in my next company." - Brad Turner, CEO Through the Lens "Whenever I'm stuck on a tough strategic problem, I call Clarity. We've been working together for over eight years so they really understand my business. I'm always pleased with the quality of their work and I know it will produce results As far as I'm concerned, the quality of their work sets the bar in strategic planning." - Bill Gough, Group Marketing Manager Sun Microsystems Don't Miss Our "Page of Clarity" The most recent one is titled "Winning through Value Alignment." "Clarity uncovers the 99% that’s not about you and your offering."		Getting Clarity Absence of data, uneven analysis, too many cooks, wishful thinking, too little wood behind too many arrows. We’re not here to put your business on the couch. But we would recommend reading Rick's Blog as a starting point for understanding the value we can bring to your organization and how we help companies like yours build success. The Get-Clarity™ methodology provides your management team with an information-rich, reality-based view of your marketplace. It means a smarter investment of precious product and market development resources and a well-lit path to market leadership. You say you’re already market-focused? Our experience shows that most organizations aren’t, choosing instead to do what their engineers suggest, do everything their customers request, or – if all else fails – mimic their competitors. Ask us about case studies that prove the point. Customized Engagements Clarity engagements aren’t prepackaged. We customize the process to your unique needs, timeframe and budget. The market-focused approach embodied in our Get-Clarity™ methodology forms the foundation for our thinking. Combined, the analytical foundation and our investment in proven, repeatable processes provide the outcomes required for: Superior answers to difficult strategic questions Increased confidence in making risky decisions Consensus and tight alignment for execution And most importantly, market success Market-Focused Approach Be vigilant. Live in the reality of what is. Consciously build your business around market value needs. Here’s how: It seems self-evident, yet our experience shows that most organizations stray from a market-focused orientation. Why? Because it’s sexier to pursue technologies that can "change the world" without identifying exactly whose life they can dramatically improve and why they should care. The net result can be disappointing – to you and your customers. Market-focus begins with the common-sense premise that sustainable growth is achieved first and foremost by understanding the value needs, preferences and possibilities of your target customers and keeping them at the center of all that you do, from engineering through marketing, sales and operations. We can help you move into uncharted waters, boldly, creatively and prepared. Clarity's field-proven framework includes simple but powerful concepts to successfully address the realities of your marketplace: Value proposition / value exchange Strategic lifecycle Value Delivery Chain Target market / market segmentation Customer journey Value Alignment In addition to supplying intellectual rigor, really exercising these concepts with your management team builds organizational muscle. All functions gain from a shared understanding of customers, markets and partners. Meanwhile, a common vocabulary and point of reference streamlines internal communication and fosters cross-functional collaboration. Back to top Get-Clarity™ Process Our process is data-driven. It yields fact-based strategies and tactical realignment grounded in sufficient detail for quick implementation. The Get-Clarity™ Methodology follows three rock solid steps: 360° Assessment The ground’s shifting. Targets are moving. Clarity will assess your customers, competitors and internal capabilities within the context of the ever-evolving world. This assessment spans the value delivery chain, revealing the priorities and alternatives available to ecosystem players. Our goal is to understand the full value equation and to uncover promising opportunities. Our open-ended, yet highly structured "Voice of the Customer" techniques paint the big picture of customers' realities, while at the same time capturing the finer details essential to getting the offering and value proposition right. The stakes are high. The data better deliver. And it does. Strategic Decisions We help you explore alternatives and make your fundamental strategic decisions. Which target market? What’s the compelling value proposition? Why will it win? How can you convert customer value into sustainable profit? What are your key strategic levers? Out of complex challenges comes a defined path to clarity and success. Execution Planning To add value, our insights must be clear and actionable. The value proposition becomes the driver for your operating plan. We design the foundation: A sustainable, profitable business design for delivering the value proposition; Capabilities to be developed, acquired or obtained through partnership; Critical product/service characteristics; Go-to-market and delivery parameters; And financial implications. Back to top